Let’s face it, readers love meeting their favorite authors. What can top having a signed copy of a favorite book? That’s the secret to why book signings are so useful in driving sales. The readers LOVE them!
You can use your book copies as a marketing tool. Signed copies make great contest prizes. You can also use them as giveaways on your book events or give them to friends and relatives. One way of promoting your book, and yourself as an author, is by providing readers a sample of your book. Think of “word of mouth advertising”.
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